Conglomerate- Describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.
Vertical Integration- A style of management control, companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product, where all aspects work together to sell, distribute etc.
Synergy- Different company's cooperate use each others success for a final outcome.
Viral Marketing- Word of mouth.
Four Quadrant Audience- Old, young, male, female.
Niche- Narrow, specific target audience.
35mm Prints- Film that films are stored on.
British Film Institution Slogan- Love films, hate piracy.
Stock Writer- Write scripts.
Logistics- The management of the flow of goods eg films to the cinema.
Merchandising- Advertising products.
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