http://blogs.warwick.ac.uk/michaelwalford/entry/glossary_of_magazine/
Left-side third: A lot of important information designed to attract potential readers is placed in the left-hand side vertical third of the front cover page. This is in case the magazine is displayed in a horizontal shelving system rather than a vertical one.
Masthead: The title of the magazine or newspaper. It is usually placed at the top of the front cover for display purposes.
Puff: Words or phrases on the cover of a magazine used to boost status
Plug: Information about the contents of a magazine or newspaper given on the front cover
Arousing curiosity: Ask the question ‘Why’. For example ‘Why our moisturiser has red hot chillies in it ‘. In women’s magazines especially the ‘how to...’ Construction. - How to get a boyfriend / Lose weight while eating even more ice cream / how to find out if he’s cheating on you.
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