Exhibition

1. How are independent and mainstream cinemas different in how they exhibit films?
Mainstream- is, generally, the common current of thought of the majority. However in the reality, the mainstream is far from cohesive; rather the concept is often considered a cultural construct. It is a term most often applied in the arts.
Independent- free from the influence, control, or determination.

They are different in how they exhibit films for a range of reasons one of which is budgets as mainstream will have more money to spend on getting you to the cinema unlike independent film companies as they won’t be able to do things such as 241 as they need as much money as possible. Mainstream have the opportunity to show films on the day they are released by distributors and to show films allot throughout the day where as independent cinemas can only show films at certain times. Film tickets are slightly cheaper at independent film cinemas to mainstream but there isn't much in it. Both have a completely different audiences, independent aim their films at an older audience that are interested in the film industry and they also use below the line advertising, unlike mainstream who use above the line advertising processes and aim at wider audiences.


2. Name three ways the UK film councils try to make films accessible to wider audiences?
The UK Film Council's Development Fund is the biggest of its kind in Europe with £15 million available over the next three years. The aims of the fund are to:
- identify and support new talent using a variety of schemes.
-invest in films that would not otherwise get off the ground.
-support new and cutting edge filmmakers working across all genres.

Digital Screening
improving access
for more information


3. How has the recession impacted on box office takings?
Box office revenue totalled £480.5 million, up 3% on 2007’s already record figure, while attendances for the year totalled 13.8 million - up 1%.

Cheaper night out and cheap entertainment- escapism.
1920's America the same thing happened with the wall street crash and depression.


4. How is the divide between independent and mainstream cinemas becoming less clear cut?
mainstream films are now appearing in independent cinemas around 6 months after they are distributed to mainstream cinemas this is because the distributors want to make as much money from films as possible and because they will distribute them cheaper so independent can afford them.
digital distribution will also allow a wider spread.

5. Monopolization
Majority of the market share.
within film no institute does however they strive to, which makes competition.