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Four Quadrant- A film which applies to most ages/ genders
Niche- A market with selective people within it
35mm - 35mm reels used for films
Convergence- the working together of
Encryption Codes- help prevent piracy
Escapism- were a film allows the audience to "escape" from reality
Realism- were a film ha social realism
Merchandising - when a film sells products which are from the movies e.g. keyrings
Streaming - through technology
Above The Line/ Below The Line- above is were you cant help see it , below the line has to be looked for
Synergy- a business uses the success of another to promote itself
Viral- word of mouth
Product placement- a branded product is placed within a movie
Vertical/Horizontal integration - vertical own distribution comapny , horizontal dont
Conglomerate- a institution with a large market share
DSN Sites - digital screen network , alternative to 35 mm reels
Distribution - when a film is distributed to a distirubter
Exhibition- were a film is shown e.g. leicester square
Lord Puttnam- the theory of star persona not mattering
Shane Meadows- uses pre-fabricated sets aswell as cutting down on costs

Life On Mars - Gender & Ethnicity

Discuss the representation of gender and ethnicity

Ethnicity
Reference to the sari asian woman is wearing as a nighty
-joke
- not respectful
-racist
-misunderstood

Assumption asian has stole Tv, poor area. All baised on his colour.

Working Class Irish
-labouring, what english dont want to do 'shoveling shit'
-strong accent
talks about his farther, racism
-looks rough- clothes
-cut face- enigma code, beaten up by police.
-never met an irish man that doesnt like a drink- stereotyping

Bar man- black, dreadlocks, strong accent

Gender

Woman- reference to woman running the country
'wouldnt be a bad thing' 'you might regret saying that'
joke?
sexist comment about knickers- for a laugh, should police joke like that? used to it/ enjoys it?

Sound in TV drama

Terminology

Conglomerate- Describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

Vertical Integration- A style of management control, companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product, where all aspects work together to sell, distribute etc.

Synergy- Different company's cooperate use each others success for a final outcome.

Viral Marketing- Word of mouth.

Four Quadrant Audience- Old, young, male, female.

Niche- Narrow, specific target audience.

35mm Prints- Film that films are stored on.

British Film Institution Slogan- Love films, hate piracy.

Stock Writer- Write scripts.

Logistics- The management of the flow of goods eg films to the cinema.

Merchandising- Advertising products.

The Soloist

The Soloist is a 2009 drama film directed by Joe Wright, starring Jamie Foxx and Robert Downey Jr. It is based on the book, The Soloist by Steve Lopez. The film is based on a true story of Nathaniel Ayers, a musician who develops schizophrenia and becomes homeless.



Production Practices and Potential Problems

Editing Task

Editing Techniques

Editing- the stage in the film making process which sound & images are organised into an overall narrative

Vampire Weekend- Cousins was filmed in one setting, with a limited use of props & only a few people. The editing using a series of Jumpcuts every time the trolley the members from the band were on got to a certain point on the track, it would jump back to the beginning of the track or the opposite end & start again. Also I think there is abit of Match On Action when props are used like the arm or the shoe are used, the shoe is graphic matched as well when it forms into various other props. Sections of the shot have also been sped up and maybe others have been slowed down, and also if you watch carefully you can tell that the other people in the background are the same people repeated over an over this is the same for the cars I also believe this was filmed at a different time and not sped up unlike the focus of the video the band.

Exhibition

1. How are independent and mainstream cinemas different in how they exhibit films?
Mainstream- is, generally, the common current of thought of the majority. However in the reality, the mainstream is far from cohesive; rather the concept is often considered a cultural construct. It is a term most often applied in the arts.
Independent- free from the influence, control, or determination.

They are different in how they exhibit films for a range of reasons one of which is budgets as mainstream will have more money to spend on getting you to the cinema unlike independent film companies as they won’t be able to do things such as 241 as they need as much money as possible. Mainstream have the opportunity to show films on the day they are released by distributors and to show films allot throughout the day where as independent cinemas can only show films at certain times. Film tickets are slightly cheaper at independent film cinemas to mainstream but there isn't much in it. Both have a completely different audiences, independent aim their films at an older audience that are interested in the film industry and they also use below the line advertising, unlike mainstream who use above the line advertising processes and aim at wider audiences.


2. Name three ways the UK film councils try to make films accessible to wider audiences?
The UK Film Council's Development Fund is the biggest of its kind in Europe with £15 million available over the next three years. The aims of the fund are to:
- identify and support new talent using a variety of schemes.
-invest in films that would not otherwise get off the ground.
-support new and cutting edge filmmakers working across all genres.

Digital Screening
improving access
for more information


3. How has the recession impacted on box office takings?
Box office revenue totalled £480.5 million, up 3% on 2007’s already record figure, while attendances for the year totalled 13.8 million - up 1%.

Cheaper night out and cheap entertainment- escapism.
1920's America the same thing happened with the wall street crash and depression.


4. How is the divide between independent and mainstream cinemas becoming less clear cut?
mainstream films are now appearing in independent cinemas around 6 months after they are distributed to mainstream cinemas this is because the distributors want to make as much money from films as possible and because they will distribute them cheaper so independent can afford them.
digital distribution will also allow a wider spread.

5. Monopolization
Majority of the market share.
within film no institute does however they strive to, which makes competition.

Film Clip Task

TWILIGHT
This is a film clip from the first Twilight when Edward saves Bella from being hit my a car little does she know about his hidden power and knowledge as a vampire at this point so she is shocked.
The scene opens with an establishing shot that indicates something significant could occur in this scene. There is then a medium shot of Bella putting her bag on the bonnet of her car and followed by a shot reverse shot between her and Edward, it also changes from a spectators gaze to Edward gazing back this is the gaze of a bystander. It is then follows by Bella showing a black confused look, this is a point of view shot on Edwards behalf.
next there is a medium shot of Bella where you see and hear a car loudly in the background this makes you automatically think something bad is going to happen there is then a close up of the boy driving the car, unable to control it followed by a close up of Bella's face when you see Edward appear and stop the car hitting her. There is a dent in the cars side like it has hit a building however it only came into contact with Edwards hand. This is then followed by another shot reverse shot between the characters where soft less dramatic, slightly romantic music is played this is a contrast to what had previously happened. Edward then jumps over the cars leaving Bella shocked and alone, this is when the camera zooms in on Edward fellow vampire family who show no expression and then cuts back to Bella surrounded by average people that are all confused to what has happened, the camera cuts back to the family again and then ends, this uses an enigma code to make you wonder what will happen in the next scene and to keep you engaged in the film.